Get direct access to subscribers who have opted in to receive content, resulting in higher engagement rates compared to traditional advertising methods. Subscribers are more likely to interact with content that aligns with their interests.

Deliver your message through a trusted voice in your product category. Deem the benefits of being associated to trusted influencers, employees, experts, and journalists.

Reach your target audience in the right context. Contextually target your advertisements to blend into the frame of mind the reader is in when reading your ad.

Avoid readers' filtering mechanisms. Integrate your ad content into the body of the newsletter for a native feel, where they receive your message as information rather than a sales pitch.

With increasing concerns over data privacy, email newsletters offer a privacy-safe advertising environment. They do not rely on third-party cookies but instead use hashed emails for targeting, providing advertisers with valuable insights without compromising user privacy.

Advertising in newsletters often comes at a fraction of the cost of traditional social advertising but with greater engagement and conversion rates. A well-targeted newsletter campaign can yield a far higher ROI due to the quality of the audience.